Ticketmaster has responded following criticism from singer Olivia Dean over the unfair pricing of resale tickets for her upcoming tour.
The ticket sales and distribution company shared a press release on Thursday saying it supports the Grammy-nominated singer’s “desire to keep live music accessible and ensure fans have the best access to affordable tickets.”
In doing so, Ticketmaster vowed to cap all future ticket resale prices for “The Art of Loving Live” tour on its site and also said it will refund fans for any markup they already paid to resellers.
The Ticketmaster logo is displayed on a mobile phone with the company’s branding seen in the background in this photo illustration in Brussels, Belgium, on October 25, 2025.
Nurphoto/NurPhoto via Getty Images
“Ticketmaster has activated a Face Value Exchange for the tour, effectively immediately but without transfer restrictions, to ensure that any future ticket sales on its site are capped at the original price paid — with no added fees,” the company said in its press release, adding it was “the first ticketing service to offer a Face Value Exchange in 2019 and continues to offer artists the right to cap resale prices prior to going on sale.”
The press release went on to say that fans who purchased resale tickets on Ticketmaster’s website will receive “partial refunds reflecting the difference between the original tour price and the higher price charged by the reseller. Ticketmaster does not receive the markup on those tickets but is stepping in to absorb this refund cost for fans.”
Refunds will be processed by Dec. 10 but may take additional days to post, depending on individual banks, the press release added.
In response to Ticketmaster, a note from Dean was sent to her club subscribers.
“After many conversations with my team, Ticketmaster and AXS have agreed to refund the difference to anyone who has paid over face value for a ticket and will cap all future ticket resale prices to face value for the North American run of the tour,” the statement began.
“Every artist and their team should be granted the option to cap resale at face value ahead of on sale, to keep the live music space accessible for all,” she added. “The secondary ticket market is an exploitative and unregulated space and we as an industry have a responsibility to protect people and our community. Thank you for your patience and I’m looking forward to seeing all you real humans at the show. Stop the bots.”
“Good Morning America” has reached out to a rep for Dean for comment.
The move comes after the “Man I Need” singer reacted to Ticketmaster resale prices on her Instagram Story on Nov. 21. Dean commented on the prices after some fans were disappointed to find hosting sites Ticketmaster and AXS consistently crashing and thousands of tickets were then available as resale. Some of the resale tickets were close to $1,000.
While some reported complaints about its website, Ticketmaster’s site functioned normally during Olivia Dean ticket sales.
Olivia Dean attends the 2025 ARIA Awards at Hordern Pavilion on November 19, 2025 in Sydney, Australia.
Don Arnold/WireImage via Getty Images.
According to People, Dean wrote, “[Ticketmaster], [Live Nation], [AEG]: You are providing a disgusting service. The prices at which you’re allowing tickets to be re-sold is vile and completely against our wishes. Live music should be affordable and accessible, and we need to find a new way of making that possible. BE BETTER.”
She also wrote an hour earlier on her story: “I’m sorry that there seems to be an issue with ticket re-selling and pricing,” she said, according to People. “My team are currently looking into it. It is extremely frustrating as the last thing I want is for anyone to be scammed or overcharged for our show. Please be wary buying tickets in the comment sections as it is most likely a scam.”
Demand for Dean’s upcoming tour was high, according to Ticketmaster. The singer, who is nominated for best new artist at the 2026 Grammys, added three additional nights at Madison Square Garden for fans.
She announced the tour earlier this month, with presale for the tour beginning on Nov. 18.
Dean will begin “The Art of Loving” tour in July in San Francisco, CA, and will make her way through cities including Los Angeles, Denver, Boston and New York City before she wraps the tour in August in Austin, Texas.
Editor’s note: This story has been updated to reflect that Ticketmaster’s website functioned normally during Olivia Dean ticket sales.
